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There are so many new bloggers out there now. Did you know that many of them won't make it a full year? While there are so many free blogs out there, I assume the reason you are on this post is that you want yours to make money.
The honest truth is that I can understand why so many blogs don't last that long. I've seen it first hand as my blogging buddies drop from the radar after only a few months.
Writing a blog is simple, but it is far from easy.
It takes a lot of work. But the real difficulty is making sure you’re working on the right things.
You can work for hours on end and even full-time on your blog. But if you are working on the wrong things, how can your blog possibly grow that way? You know what they say, it is not practice makes perfect, but rather, Perfect practice makes perfect.
I've been blogging for 8 years now. And in this post, I plan on describing from my experience with the top 5 ways bloggers are leaving money on the table. To top it all off, I am going to highlight what they should be doing instead.
Mistake # 1: Not Monetizing Soon Enough
There is a lot of blogging pros who give blogging tips and tricks about the value of making a quality product when it comes to your blog.
They always say that you want to make sure you have quality articles and a good theme behind your blog before you even think about monetizing.
To this advice, I call bullshit. This blogger is either delusional or trying to keep all the money for themselves!
While you should have quality content on your blog, I don’t think there’s anything wrong with thinking about how you’re going to bring in money with it from day one.
Here is a scenario I have seen again and again when it comes to other bloggers.
You have a new blogger who spends a couple of years developing quality content for their blog without making a damn dime. And then when they reach a point where they can clearly monetize because they have the traffic and engagement, they don’t do it because they don’t know how or they’re afraid of disappointing their audience because they haven't been monetizing this whole time so they’re afraid that they’ll lose their audience if they do start to monetize.
Let me first start by saying that there is nothing wrong with earning a decent income with your blog.
You can simultaneously create quality content and make money at the same time and you can do a number of ways.
- He can make money with sponsored posts even when you don’t have a huge following.
- You can make money with affiliate marketing no matter the size of your audience as well.
- You can make money with ads. You should be putting Ads on your website from day one. You’re not gonna make a lot of money initially, but you’re gonna make something which is a whole lot better than nothing. Anyone can sign up for a Google Adsense account, no matter your blog traffic. Check it out.
Starting to monetize from day one not only sets the expectation for your audience but allows you to keep things in perspective. Making money with your blog is just as important as creating quality content for your blog. One cannot survive without the other.
You cannot continue to write great content without making any money over a long period of time. And you cannot expect to get high traffic and engagement if you are not creating quality content.
Mistake #2: Not Writing Quality Content with Affiliate Links
Remember how I said a lot of people create quality content on their blogs for a long time without even thinking about monetizing? Well, they’re also missing out on great affiliate income. If you have written a great article that is getting lots of traffic, you should have some affiliate links in it.
If you’re curious as to what I am talking about with affiliate link is, it pretty much is a link that has your special tracking code in it. When someone purchases using your link, you get paid a commission. Commissions can range from a couple dollars to 50% of the sale. And the best part about affiliate income is that you do the work one-time (when you write the article) and then you just watch the money flow in passively.
Another great thing about affiliate income is that you don’t need a lot of traffic to make good money. All you need are people who are reading your content and then clicking through to your links to buy because you did such a good job explaining why they should. Not sure what affiliate programs you should join? Check out our affiliate list for bloggers here to get an idea of some awesome programs.
Mistake #3: Not Tracking From Day One
This one is a big one for me personally with my own blog. I had my blog for a couple of years and I had never really sat down and tracked any stats. I was not tracking my social media following, my Google Analytics traffic, or how much income I was making regularly. I was just going through the motions doing busy work here and there.
So I sat down and looked at my traffic and my income I noticed that for those two years that I was working on my blog, I had not really grown. I was getting anywhere between $50-$200 a month and it varied from month to month. But to blog for two years you would expect it to actually grow and not be this roller coaster.
So I decided to track it.
I made an excel sheet to track my social media following and my blog income and then I became a bit obsessed with it. I was updating my numbers every week and as a result, I was more interested in growing those numbers. So I spent more time asking myself how can I make my numbers grow more than they were and the week before?
Fast forward six months after I started tracking and I had my first month where I made $6,000.
I know that’s a huge jump going from years of only making $100 here and there. But it’s the truth. Tracking your numbers is so important. And it can mean the difference between your blog succeeding in a year or failing. Take a little time at least once a month to measure your numbers and see if you’re growing or declining. And let it help guide you in making decisions on what to do next.
If you are wondering about the excel sheet I used to track my stats, we include this tracking sheet for income, blog traffic, and social media growth when you sign up for our monthly membership.
Mistake #4: Not Signing Up For Various Social Media Accounts and Influencer Networks
I’m hoping that before you bought a domain for your blog you already did your research to make sure that that name is available on Instagram, Twitter, Facebook, and I Pinterest. This is so important because your social media accounts are like your little army getting traffic for your blog.
Not only do they help with search engine optimization (SEO), but they are great for making sure that your website has links on reputable sites.
This is also called backlinking and it’s a pretty significant strategy when it comes to SEO. While you don’t get a whole lot of points for being on a website like Facebook, it does make your blog a more legitimate in Googles eyes.
One place where I find bloggers miss a great opportunity is by not creating profiles on various sponsored post websites. For every sponsored post website you have a profile on, that is another link going back to your website. Now while these sites are not as strong as say having a link on another website like Buzzfeed or the Huffington Post, but you still get the benefit of having a variety of different links going to your blog.
As long as the sites are legitimate and have a decent Alexa rating (meaning a score lower than your own) then you’re all good to post the link from your blog there.
If you’re not sure which sponsored sites are reputable, I highly recommend you join the Blogging Money Update. The Blogging Money Update is an email newsletter that sends the best-sponsored post opportunities to bloggers 3 times a week. Opportunities range from $50-$5,000 each and we only post legitimate sponsored post sites. You do have to have an account on a variety of sponsored post websites in order to apply. But after a couple of emails, you will find that you can sign up for a lot of profiles fairly quickly. Sign up for the Bogging Money Update here.
Mistake #5: Not Collecting Email Addresses
Bloggers who collect email addresses make money.
It is that simple.
Why on earth would you start a blog and not collect peoples email addresses? The reason is that most people don’t know how to make money from that email list.
There are a lot of ways you can make money with your email list. Because of the size of many bloggers' email lists, they are able to get more traffic to their blog posts, get more eyes on their affiliate links, and make more money because they have people they can sell to.
If you don’t have an email list or are you are struggling to grow your email list I highly recommend you signed up for the Free Beyond Basic Blogging email challenge to get your first 1000 email subscribers.
Even if you have more than 1000 email subscribers I promise you will get something out of this challenge. We give tips from collecting emails to your board post to creating the best freebies to get subscribers. And the best part is it’s free! You’ve got nothing to lose.
Sign up below:
Bonus Tip: Not asking for help!!!!
I know I said I would do 5 great tips here, but there’s one that is just nagging at me that I felt I just had to share. And that is not her asking for help.
I can tell you exactly how many bloggers have had success with a blog all by themselves.
Are you ready for it?
The answer is zero.
Every blogger that is doing big things has had help at one point in time or another.
Some bloggers have had blog coaches. Some bloggers have joined mastermind groups. Other bloggers have taken courses that show you step-by-step what you should do.
ANYONE who has had success has also had help.
So my advice is to get some help. Find other bloggers who have been there and done that. There is no reason to reinvent the wheel with your blog. Take a shortcut by getting some help.
That is why we developed the Blogs That Click course. There are some bloggers that have got it going on. They write content that engages their audience, makes them click, and ultimately, makes them buy. If you want to create content that does these things, you need the course.
You can expect to get:
- A complete editorial calendar
- Our secret to writing more content quickly
- A full-proof guide to writing click-worthy titles
- A content brainstorming exercise sheet
- Our Avatar Discovery workbook to find your target audience
- The map to outlining blog posts
- Guidelines on writing a great post for your blog
And we took the time to learn what the most successful bloggers are doing and how to replicate it. You get signed up for the Course below.
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Have questions with your new blog? Feel free to leave them in the comments below. We love helping other bloggers out!
Good luck, and I wish you much success on your blog!