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Do you know how to repurpose your old blog posts to create fresh, new content? If so, you’re ahead of the game. If not, I’m going to teach you exactly how to accomplish this.
Writing blog posts is one of the most time-consuming blog tasks. You have to research the topic, outline the blog post, write the post, find images, and the list goes on!
Once you have a piece of content, it is easier than you think to use this content in many different ways. Keep reading to learn how to do just that.
Why should you repurpose old blog posts?
Repurposing your old blog posts is a great content marketing strategy. If you talk to seasoned bloggers, most of them will tell you that they repurpose their content.
This strategy serves several purposes. The first one is building trust. The more you write and share about a topic, the more you are seen as an expert on the subject. People really start to trust that you know what you’re talking about.
The next purpose is to boost SEO. Google and other search engines are always looking for great content. They will only include the best work in search results. If you want any chance of making it to the first page of Google, your site should be optimized for SEO.
The ultimate purpose is to save time in your content creation process. Creating high-quality content takes time. Repurposing old blog posts saves a ton of time because you’re using what you have already created to make something new.
Now that you know why you should repurpose your old blog posts let’s talk about how to accomplish this task.
10 ways to repurpose your old blog posts
Create a new blog post
Create a follow-up post to answer a new question that may have been overlooked in the original article. This helps you gain your audience’s trust as an expert on the topic.
Follow-up posts also help you create information silos on your website. This means your readers can learn everything about a single topic on your site without going to other websites for additional information.
Search engines tend to sent traffic to websites with silos as well, so that is something to think about.
Use the original post in an email
Here at Beyond Basic Blogging, we always stress the importance of having an email list. If you struggle with what to send to your list or you’re looking for something quick to send in a weekly newsletter, use an old blog post.
There are a few ways to do this. The first way is to write a 100-200 word summary of the post. If you write a recap, it’s a good idea to tell a personal story that relates to the original post as well.
Another option is to write a behind-the-scenes email about the post. Tell your readers what inspired the post. You can also tell them a funny story about taking the pictures that were featured in the post.
Lastly, you can write your email in a way that ties your old post to a current even. A great example of this would be talking about an old blog post on foods to eat at the fair and tying that into a current event about a local carnival.
My favorite way to do this is to add a personal story to a blog post summary. This makes my email personal and relatable while still repurposing my content.
No matter which option you choose, don’t forget to link to the blog post in your email, as well.
Create an FAQ Post
FAQ posts are a great way to answer your audience’s questions. If you have several old posts that answer your reader’s questions, combine them into one FAQ post.
This will be a longer post that answers different questions about the same topic.
For example, if you have five popular posts that all have to do with budgeting, you can create one blog post that answers the questions from each of the budgeting posts.
All you need to do is find a few related posts on your site, create a new post with a great headline, and add your questions and answers linking to each individual post at the end of each section. Simple enough.
Turn your old post into a video
One new thing that I’m doing on my blog is adding a video to my blog posts.
This is something new fo me, but I don't write out a new script on a new topic for these videos. That would slow down the batching process. I'm only repurposing blog posts.
Google loves video content. This doesn’t mean that written content is going away. It just implies video content is also well received by Google search bots.
All you need to do is use the post topic and the main points as an outline. Next, turn on the camera and record the video. That’s it!
Now, from one blog post, you have a Youtube video that is getting traffic, and you have repurposed your old blog post.
Host a webinar on your topic
Webinars are a big thing in the blogging world. Bloggers host webinars for all sorts of things. A few examples are to help drive traffic, increase email sign-ups, and sell products.
Take an old blog post and use the content to create a webinar. Design the webinar in a way that helps you reach your blogging goals.
Promote your webinar on social media and deliver valuable content on the scheduled date. After the webinar, you can also use the replay in your newsletter to make this content go even further.
Create a product
Do you have a tutorial post on your blog? If so, creating a product from this post is an excellent idea!
People love tutorial posts, but most of the time, they don’t have the time or desire to create things on their own. I can’t tell you how many Canva pin templates I’ve purchased even though I know how to create pins on my own.
Use your tutorial to create the final result of your post and sell it on your site as a product. If you’re not ready to sell things on your blog just yet, use the product as a lead magnet for your email list.
Either way, you have taken a blog post and turned it into a new piece of content, and your audience will love it.
Put posts together for a series
If you have a few posts on the same topic, this is an excellent opportunity to create a series. A series is a group of blog posts that go into detail about the same topic.
An example would be a budgeting series that teaches you how to create a budget, what to do when you get paid monthly, and the best budget apps to use, etc.
All you need to do is create an introduction post, then link to the old posts. Don’t forget to add a link in the individual posts for the next post in the series.
Use old posts for social media content
Sometimes I find myself forgetting to post on social media for my blog. One solution that I’ve found is to use an old blog post to create social media content.
Find an old blog post and create short social media posts based on the content. This saves so much time. You could easily create ten social media posts from a 1,500-word blog post.
Post on Facebook or Instagram Live
I mentioned earlier that Google loves video content. In the same way, Facebook and Instagram love live content.
If you haven’t thought about doing live content, now is the time to get it done. Use your old blog post as content for your live videos.
You have the option to do shorter videos using one or two main points or doing an extended video using all of the main points.
Choose the style that works best for you and your audience and go live.
Live videos are great for interactive content, so don’t forget to answer any questions that you see in the comments during your video.
Create an ebook
Repurpose your old blog post by creating an ebook. People love to download ebooks. The content is so valuable, and they can come back to it time and time again.
Creating an ebook sounds a lot hard than it is.
All you have to do is take one or more of your blog posts, turn them into a pdf, create a cover in Canva, and either sell the book or use it as a lead magnet for your email list. Simple enough, right?
What is your favorite way to repurpose your old blog posts?
As you can see, there are tons of ways to repurpose existing content. While this is a simple process, there are a few things to keep in mind.
Avoid posting duplicate content. Try not to republish blog posts in their entirety anywhere online. It is fine to use excerpts or link back to the original article.
Don’t overwhelm yourself by trying all of these suggestions at once. Find a few that don’t take much time and see how your audience responds.
Lastly, make sure everything you publish is high-quality content. This is the only way you will rank on Google, and that is the ultimate goal here.
Leave a comment below and let us know your favorite way to repurpose your old blog posts.