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How many times have you heard that you need to have an email list if you want to become a successful blogger? You may have also heard that the money most bloggers make is from their email list.
There are a few reasons why seasoned bloggers say this, and in this post, you’re going to find out why.
A lot of bloggers either know they need an email list but don’t know where to start, or they don’t have an email list because they don’t see the point.
Email marketing is one of those things that may take you a while to learn, but you will be glad that you invested this time when you start to see the reward.
This post is going to help you understand a few reasons why you need an email list. We're also going to talk about what to send to your subscribers.
1. Social Media Algorithms Change Often
When I started my blog a few years ago, established bloggers would always talk about how they receive the majority of their traffic from Pinterest.
These bloggers created guides, books, and tutorials to show other bloggers how do use Pinterest to increase their traffic. It was great, and everyone jumped on board.
One day Pinterest decided to change their algorithm, and a lot of these bloggers saw their traffic completely tank. Some bloggers never recovered from this setback.
This could have been prevented if these bloggers had their readers subscribe to an email list. Bloggers have no control over social media platforms, and algorithms tend to change all the time (sometimes for the worst).
When you have an email list, the subscribers are yours, and you can reach out to them at any time. This brings me to my next point.
2. You Own Your Email List
Do you remember the time last year when Instagram went down? Social media influencers around the world were panicking because their followers were not able to see their content.
These influencers had all of the eggs in one basket, and when this platform went down for the day, they were not able to continue to make their money. This is what happens when you don’t have your own access to your subscribers.
With an email list, you are the owner. If Instagram or Facebook or Pinterest go down, you still have access to your subscribers, and you can still get the necessary information out to them promptly.
This means that they will still see your blog posts and email content, even when social media platforms go down.
You have control over the design and how often your subscribers hear from you. You’re not restricted to other platform’s algorithms, and you are still able to work if social media platforms are down.
3. Subscribers Are Interested In What You Have To Say
Email lists are a great way to connect with the people that read your content. Your email subscribers are on your list because they value what you say and are ready for more content from you.
Email subscribers have direct access to you from their inbox. They can ask questions or just chat with you about your niche.
It feels great to know that people value what I talk about and want to get to know more about my story. At the end of every email, I ask my readers to reply and answer a question. I also invite them to discuss the topic of the email.
You wouldn’t believe how many times my readers have replied to my emails to let me know that they’re going through the exact same thing that I have written about.
Email lists are a way for your readers to get to know you better, and in turn, you get to know them better as well.
4. Emails Are More Personal and Intimate Than Blog Posts
When you write a blog post, you are usually sharing general but helpful information. You never know the way this information touches your readers.
Sometimes you write about something that your readers are experiencing at this moment, and they really want to share their experience with you.
It’s kind of hard to do that in the post comments because this space is shared with everyone.
Some readers prefer to speak with directly. Occasionally you’ll have readers to disagree with you entirely and want to have a healthy conversation.
If the reader is on your email list, they can simply send you an email to talk more about the topic.
I am in the habit of sending a short email about each blog post that I publish. This way, my email list receives a direct link to the post. It also encourages conversations via email.
This is a great way to form that intimate connection with your readers.
5. People Do Not Read All of Your Blog Posts
One great reason to have an email list is to promote your blog post. I know we like to think that our readers are visiting our blogs every day, but this is not usually the case.
Most people only see a small percentage of what you actually post on your blog.
Promoting a blog post to your email list is a great way to increase your page views and reach those people that don’t visit your blog every day. It is also a great way to encourage conversations from your readers, as I mentioned earlier.
Draft a quick email with a summary of your blog post and send it to your list each time you publish a new post.
This is a great way to guarantee that your subscribers know what’s going on on the blog, and it allows them to ask questions to you directly.
6. Email Lists Are Easy To Target and Segment
Your email list is a great way to target and segment your list. This helps you create different groups of readers. Take my list, for example.
I am a personal finance blogger, but occasionally I write about blogging as a side hustle.
Any emails that I send out about blogging always include a link that says, “if you’re not interested in blogging, click here, and you won’t receive any more blogging emails.”
This is how I target specific readers that are interested in blogging and exclude the ones that are not. The next time I send a blogging email, I exclude everyone that has indicated that they’re not interested in blogging. It’s as simple as that.
There’s so much that you can do with targeting within your email list. The possibilities are endless.
It’s better to start segmenting your list as early as possible, but don’t worry if you already have an established list that is not segmented. It’s as easy as sending out an email asking your readers what they are interested in.
7. Emails Are Easy To Customize
One thing I love about email marketing is the ability to customize your content. What I mean by this is that you have complete control over the design and content of your emails.
Allow your readers to choose the topics they are interested in.
For example, if you write about cooking, running, and sleeping on your blog, you can send an email to your readers asking them which of the three topics they’re interested in learning more about.
Within the email, have three or four links (the fourth one being “all topics”) for the reader to choose from.
Once they make their selection, send them to a blog post or landing page about that topic. At the same time, have your email service provider add a tag to each person based on their choice.
We like to call this a Harry Potter email because it acts as a sorting hat. This will allow you to customize your emails for each of your topics and send them out to the interested subscribers.
You wouldn’t want to promote a cookbook multiple times to the readers that are only interested in running tips. This is a great way to customize the products and affiliates that you promote to your subscribers.
8. People Need To See Things Mulitple Times To Take Action
Email lists are great for encouraging your audience to take action. Do you want your readers to learn something or do something after reading each email?
On average, a person needs to see something seven times before they take action. This is where your email comes into play.
Personalized emails encourage your readers to take action.
You may want them to complete a task reply back to your email or do something fun this weekend. Each email should contain a call to action that encourages your readers to do something.
The call to action in an email is more personalized, and your readers will feel more inclined to take action, especially hearing from you regularly.
9. Email List Conversion Rates Are Usually Higher Than Social Media
Have you ever noticed that social media posts move so fast? As soon as you post something, it begins to be pushed down to the bottom of the feed.
Emails are different because the information doesn’t go away until the reader either reads or deletes it. For this reason, emails convert better than social media posts.
This means if you are selling a product or promoting an affiliate on any social media platform, it’s not going to convert into a sale as quickly as an email would.
Emails give you more than 140 characters, and you can also provide more information and include tutorials. This will increase your conversion rates because the emails are customized and touch on your reader’s pain points.
10. Sell Products On Auto-pilot
Most bloggers get to a point where they have products that they sell to their readers. These products are often beneficial for your readers and enhance your blog posts.
Wouldn’t it be nice to sell your products on autopilot? Your email list makes this possible.
The email list allows you to create sales funnels that go out at a specified time to promote your products to your readers. Set these funnels on autopilot to go out once a quarter or once every two or three weeks, whichever you choose.
This reminds your readers of these products often, and you haven’t done any extra work. Don’t forget that It takes readers on average seven times to see a product before they’re ready to purchase.
With that being said, set up yourself sales funnels go out at regular intervals to promote your products to your readers on auto-pilot.
So what do you send to people on your email list?
Now that you know why email lists are essential, you may be wondering what to send to all these people that want to hear from you.
The answer is anything related to your topic. One of the easiest emails to send is a recap of your latest blog post.
Next, send out freebies that were just created. Send these to the subscribers that are already on your list. This prevents them from having to fill out another from your website to get the latest freebies.
Another popular thing to send to your email list is information about sales for products that you enjoy. Don’t forget to add affiliate links to make money from your emails. Just be sure to disclose your affiliate relationship.
These are just a few things that you can send to your list, but there's always room for creativity. Check out Beat Writer’s Block with These 6 Successful Email Newsletter Examples for more ideas.
Just make sure that you're authentic and make connections with your readers.
The key to successful email marketing and growing your email list is consistency. Make sure you find a schedule that works for you and stick to it.
Sign up for our free List Building Crash Course to start building your email list today.
Leave a comment below and let us know what scares you the most about email marketing.